POCKY AD CAMPAIGN
Client: Pocky
Services: Print and Digital Advertising
Role: Art Director and Graphic Designer
Software: Illustrator, Photoshop, InDesign
Year: Fall 2023
Group Member: Angelique Alatraca
Photographers: Grace Ferrigan and Anastasiia Zakirova
The Project’s Ask
This was a part of a school project assigned in Survey of Advertising class in semester 3 of the Advertising and Graphic Design program in the fall of 2023. The project aimed to make a cross-platform advertisement. Working with Photographers and taking the role of an Art Director and Graphic Designer, we created this nostalgic concept for Pocky.
The Objective
Introducing Pocky, our recent project inspired by nostalgic Asian snacks. The message behind Pocky is to connect adults to their child-like minds in a fun and light-hearted tone, offering a delightful taste of the past in a modern and playful presentation. This project aims to bring back the joy of childhood snacks while appealing to a more mature audience. As the Art Director and Graphic Designer, I acquired many skills in advertising and working in a team.
