FLUTTER & BLOOM
Client: Flutter & Bloom
Services: Brand Identity, Logo Design
Role: Graphic Designer
Software: Illustrator, Photoshop
Year: Summer 2023
This was a part of a school project assigned in Design class. The project aimed to create a logo for an imaginary brand using an animal and negative space to communicate something within the logo.
The Project’s Ask
Flutter & Bloom is an imaginary flower shop where they sell flowers to give your loved ones or significant other on a special ocassion. Giving flowers to one another is a great way to express how much we appreciate, love, or sympathy to someone because they are visually appealing, can convey a wide range of emotions through different types and colours, and are considered a thoughtful gesture that can brighten someone’s day, making them feel valued and cared for. The logo features a butterfly, its wings as flower petals when it blooms.
The Objective
